Privacy Policy

Becky Adlington Training Ltd is the data controller of the personal information you provide to us. This means the company determines the purposes for which, and the manner in which, any personal data relating to you and your child is to be processed.

What information do we collect about you?

We collect information about you when you register your interest with us or book a place on to one of our courses. We also collect information when you voluntarily complete customer surveys and provide feedback. Website usage information is collected using cookies. You can read our Cookies Policy here.

When booking on to a course, the categories of information that we collect, and hold include the following:

  • Personal information – e.g. name, contact numbers and addresses

  • Relevant medical information

  • Attendance information – signing in and out on course days

  • Assessment information – our tutors record the progress of each course attendee and the certification history is saved on the booking

  • Basic payment information – payment amounts, and date of payments are recorded on the booking. No card or bank account information is stored by us

How information about you will be used?

  • to be able to provide our service to you

  • to inform you of any changes to the service we provide

  • for us to be able to identify you when you contact us, or we contact you

  • medical information for health and safety of the participant in sessions


To add value to your experience with Becky Adlington Training, we may often run competitions, events, or send newsletters out to keep you informed of everything we feel you would want to know. 

We sometimes use your personal data to create a profile of the kind of people we feel would benefit from our service. We do this, so we can ensure that our social media ads are reaching relevant people, who like yourself, may have an interest in our business. It’s important to us that we only promote relevant ads to an online audience. It is not stored anywhere or shared with any third party.

We upload personal data to the email marketing platform, MailChimp. This means we're able to email you all communications, such as information on the courses, or anything marketing-related that you've opted into. 

Payment information

Worldpay Ltd are the controller of the card and payment details and information is given to them at the point of entering in card details on the website and over the phone.

Information is shared with

We do not sell on any personal data, but to be able to provide our service there are the below partner companies who we need to share your data with.

SAD Holdings ltd: Becky Adlington Training Ltd is part of the SAD Holdings Ltd Group who provide shared services such as customer service and finance departments. Customer service department deal with all bookings and customer enquires across the group. The data is accessed through our CRM system via secure logins. Finance Departments deal with all bookings and refunds through our CRM system and Sage system via secure logins.

The Marketing Team export customer data and send out marketing emails on behalf of Becky Adlington Training, such as newsletters, competitions, offers, or anything else that will add value to the customers experience with Becky Adlington Training.

Cleversteam are our website and CRM system developers and therefore they do sometimes need to access customer accounts when errors occur.  They do not process any data but need access to our systems to enable continuous development and to resolve any issues.  They only access accounts with our consent to do so.

Amateur Swimming Association (ASA) and Swim England are our awarding body for certification and governing body for delivering the aquatic teacher qualifications. In order for them to register and certificate learners on their achievements they will need to access to our customer details to do so.  They only access this data with our consent to do so and are only sent the specific data to complete registration and certification.

How long will data be stored for?

In accordance with the GDPR, we do not store personal data indefinitely; data is only stored for as long as is necessary to complete the task for which it was originally collected or if the customer opts in to receiving marketing communications.

What are your rights?

Account holders and participants have the following rights in relation to the processing of their personal data.

You have the right to:

  • Be informed about how Becky Adlington Training Ltd uses your personal data.

  • Request access to the personal data that Becky Adlington Training Ltd holds.

  • Request that your personal data is amended if it is inaccurate or incomplete.

  • Request that your personal data is erased where there is no compelling reason for its continued processing.

  • Request that the processing of your data is restricted.

  • Object to your personal data being processed.

Data Protection Officer

For any/all enquiries relating to this policy or any data privacy practices carried out by Becky Adlington Training Ltd please contact our appointed Data Protection Officer, which is Satswana Ltd.  Their contact details are;


telephone number; 01252 516898,

address; Pembroke House, St Christopher’s Place, Farnborough, Hampshire, GU14 0NH.